The New gTLD Program: Next Round will give businesses, communities, and others the opportunity to apply for new top-level domains tailored to their community, culture, language, business, and customers. A TLD can be a branding opportunity for a business, but the commercial opportunities are endless, allowing businesses in countries, entire sectors, or niche markets to develop a unique label on the Internet. The next round of new gTLDs will also offer opportunities to create a more multilingual Internet for the billions of people who speak and write in different languages and scripts and are yet to come online.