As part of ICANN's global efforts to raise awareness of, and interest in the New gTLD Program: Next Round, all registries are invited to partner with us to develop use cases. These use cases tell the story of a TLD, including its considerations and business impact. They are intended for use as educational resources. We will continue to publish new use cases on this webpage on an ongoing basis.
A collection of geographic name TLD use cases can be viewed here.

.amsterdam (click to view)
Category: Geo
Registry Operator: Gemeente Amsterdam
Publication Date: 14 January 2025

.bank (click to view)
Category: Community
Registry Operator: fTLD Registry Services
Publication Date: 09 December 2024

.berlin (click to view)
Category: Geo, Community
Registry Operator: dotBERLIN GmbH & Co. KG
Publication Date: 07 January 2025

.best (click to view)
Category: Generic
Registry Operator: BEST TLD Pty Ltd
Publication Date: 09 December 2024

.bio (click to view)
Category: Generic
Registry Operator: Identity Digital Limited
Publication Date: 18 December 2024

.bzh (click to view)
Category: Community
Registry Operator: Association www.bzh
Publication Date: 09 December 2024

.capetown (click to view)
Category: Geo
Registry Operator: ZA Central Registry
Publication Date: 25 July 2025

.ceo (click to view)
Category: Generic
Registry Operator: XYZ Registry
Publication Date: 09 December 2024

.durban (click to view)
Category: Geo
Registry Operator: ZA Central Registry
Publication Date: 25 July 2025

.eco (click to view)
Category: Community
Registry Operator: Big Room, Inc
Publication Date: 09 December 2024

.edeka (click to view)
Category: Brand
Registry Operator: Edeka Verband kaufmännischer Genossenschaften e.V.
Publication Date: 07 January 2025

.frl (click to view)
Category: Geo
Registry Operator: FRLregistry B.V.
Publication Date: 07 January 2025

.frogans (click to view)
Category: Infrastructure
Registry Operator: OP3FT
Publication Date: 15 April 2025

.game (click to view)
Category: Generic
Registry Operator: XYZ Registry
Publication Date: 09 December 2024

.hamburg (click to view)
Category: Geo
Registry Operator: Hamburg Top-Level- Domain GmbH
Publication Date: 07 January 2025

.joburg (click to view)
Category: Geo
Registry Operator: ZA Central Registry
Publication Date: 25 July 2025

.lat (click to view)
Category: Generic
Registry Operator: XYZ Registry
Publication Date: 09 December 2024

.link (click to view)
Category: Generic
Registry Operator: Nova Registry Ltd
Publication Date: 05 August 2025

.microsoft (click to view)
Category: Brand
Registry Operator: Microsoft Corporation
Publication Date: 09 December 2024

.pharmacy (click to view)
Category: Verified
Registry Operator: National Association of Boards of Pharmacy (NABP)
Publication Date: 17 December 2024

.quest (click to view)
Category: Generic
Registry Operator: XYZ Registry
Publication Date: 09 December 2024

.reit (click to view)
Category: Community
Registry Operator: National Association of Real Estate Investment Trusts, Inc.
Publication Date: 09 December 2024

.security (click to view)
Category: Generic
Registry Operator: XYZ Registry
Publication Date: 09 December 2024

.购物 (shopping in English) (click to view)
- Available in Chinese
Category: Generic
Registry Operator: Nawang Heli (Xiamen) Network Service Co., Ltd
Publication Date: 23 July 2025

.商标 (trademark in English) (click to view)
- Available in Chinese
Category: Generic
Registry Operator: Internet DotTrademark Organisation Limited
Publication Date: 11 February 2025

.网址 (website in English) (click to view)
- Available in Chinese
Category: Generic
Registry Operator: KNET Co., Ltd.
Publication Date: 13 February 2025

.wien (click to view)
Category: Geo
Registry Operator: punkt.wien GmbH
Publication Date: 13 February 2025

.xyz (click to view)
Category: Generic
Registry Operator: XYZ Registry
Publication Date: 09 December 2024