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Can a Geographic Name be a .Brand TLD?

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No. It is unlikely that a geographic name could be trademarked and operated as a .Brand TLD for that particular geographic area (e.g., "City" has a trademark for "City" and undergoes .Brand TLD Eligibility evaluation). However, there may be cases where a brand name is the same as a name of a geographic area. In these cases, the applicant for the .Brand TLD may have to show, or come to an agreement with the relevant government authority, that the TLD will be operated as a brand, unrelated to the geographic area. For example, please see here for more information on the history related to the application for .AMAZON in the 2012 round of the New gTLD Program and the outcome of discussions between the applicant and the relevant governmental authorities of the Amazon region.