The objective of the String Similarity Evaluation is to prevent user confusion and loss of confidence in the DNS resulting from the delegation of visually similar strings.
"Visually similar" means visually confusing strings, specifically strings so visually similar that they create a probability of user confusion if more than one of the strings is delegated.
| Applies to | All applied-for strings, including any applied-for allocatable variant strings. |
| Reviewed by | String Similarity Evaluation Panel |
| Related Processes | Evaluation Challenge Mechanism |
| Methodology | String Similarity Evaluation Methodology |
| Results | If applied-for strings and their allocatable or blocked variants are identified as visually similar to the following, including all of their allocatable and blocked variant strings:
Note: Comparison between blocked variants with other blocked variants is not in scope. The following outcomes are possible:
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| Evaluation Challenge | Applicants have one opportunity to challenge the results of the String Similarity Evaluation within 21 days after the issuance of the result. Evaluation Challenges must be filed through the TLD Application Management System (TAMS) and are assessed under the "clearly erroneous" standard described in Section 7.10.4 Challenging String Similarity Evaluation of the Applicant Guidebook. |
| Resources | Applicant Guidebook:
Other resources: |