Prior to submitting an application, a .Brand TLD applicant must have valid SMD file(s) covering the exact brand name the applicant wants to use as a TLD. If the applicant wants to apply for any variant string(s) in addition to the primary .Brand TLD string, such applied-for variant string(s) must have a valid SMD file as well. The applicant should confirm that the descriptions of the goods and services in the SMD file are complete and correct, and that they include any word the applicant may want to use in the .Brand String Change request. The vetting process in the TMCH for SMD file creation can take several months to complete – start early!