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How does an application obtain the designation of "Exclusive Use TLD"?

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An applicant that seeks to designate its applied-for string as Exclusive Use must undergo the Code of Conduct Exemption Evaluation. Note that Specification 13 of Registry Agreement includes an exemption to the Code of Conduct (Specification 9 of Registry Agreement). However, in some cases an applicant may not qualify for Specification 13 but subsequently be eligible for Code of Conduct Exemption.